Performance Marketing in Egypt: A Data-Driven Approach
Performance marketing focuses on measurable results—clicks, conversions, leads, and revenue. Egyptian businesses benefit from specialists who understand local market dynamics and can optimize campaigns for maximum ROI.
Core Performance Marketing Services
- Google Ads management with focus on lead quality and CPA optimization
- Facebook & Instagram ads with audience segmentation for Egyptian markets
- Conversion rate optimization and funnel analysis
- Retargeting and audience building strategies
Performance Marketing in 2025: What's Changed
The performance marketing landscape in Egypt has evolved significantly. With privacy changes affecting third-party data, agencies now focus on first-party data collection and consent-based marketing. Learn about the latest marketing trends from Google Ads Innovations.
Google Ads Management
Our specialists manage search, display, shopping, and YouTube campaigns. We optimize for CPA (cost per acquisition) with focus on landing page quality, conversion tracking, and bid strategy refinement.
Meta Ads (Facebook & Instagram)
Advanced audience segmentation for Egyptian markets. We use detailed targeting, lookalike audiences, and conversion API for reliable tracking. A/B testing on creative, copy, and landing pages ensures continuous improvement.
Conversion Rate Optimization (CRO)
Even with great ads, poor landing pages kill conversions. We test form fields, value propositions, CTAs, and page layouts. Typical improvements: 25-60% lift in conversion rates within 90 days.
Learn more: Unbounce CRO Guide
Retargeting Campaigns
Bring back 95% of visitors who didn't convert. We use dynamic retargeting, sequential messaging, and frequency capping to avoid ad fatigue while maximizing ROI.
Performance Marketing Metrics That Matter
Key Performance Indicators (KPIs)
ROAS (Return on Ad Spend)
Revenue generated per EGP spent. Target: 3-5x for most industries
CPA (Cost Per Acquisition)
Average cost to acquire one customer. Must be lower than customer lifetime value
CTR (Click Through Rate)
Percentage of impressions that result in clicks. Industry avg: 1-3%
CPC (Cost Per Click)
Average cost for each click on your ad. Varies by industry and competition
Reference: WordStream Digital Marketing KPI Guide
Performance Marketing Resources
- • Google Ads Platform - Manage search, display, and video ads
- • Meta Ads Manager - Facebook and Instagram campaign management
- • WordStream Performance Marketing Guide - Comprehensive strategies
- • Neil Patel PPC Marketing Blog - Updated PPC best practices