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Changelog From Our Journey

2013

  • A passionateE-marketing student begins as a social media marketer for a real estate corporate.
  • The idea of freelancing sparks an entrepreneurial journey.

2014

  • Formed the first soft team and established Marketerak Agency.
  • Served four different industries and worked with six companies.
  • Secured the first overseas collaborations with Mahfouz Tourism in the UAE and EET Global in Malaysia.

2015

  • Completed an integrated digital team to expand services.
  • Achieved a 50% real estate client base.
  • Invested 50k EGP in digital ads for the Sheikh Zayed Al Rabwa project.
  • Opened the first workspace branch in King Faisal Street, Giza.

2016

  • Attempted rebranding but continued under the same name due to challenges.

2017

  • Transitioned back to a mobile soft team to meet clients directly.
  • Enhanced proficiency by refining operational details.
  • Formed the first media buying team specializing in social media ads.

2018

  • Successfully rebranded toTACTICS®.
  • Expanded work across the GCC market, especially in real estate.

2019

  • Diversified services to work across various industries.TACTICS®.
  • Established a professional design team to enhance digital campaigns.
  • Achieved notable results, such as a 3.6% conversion rate forCityScape Egypt. campaigns.

2020

  • Expanded real estate marketing abroad, serving developers in theUAE and KSA..

2021

  • Innovated real estate marketing with visually compelling ads and video production.
  • Opened the first official agency branch in Nasr City, Cairo.
  • Established a media production studio specializing in videography, voiceovers, and product photography.

2022

  • Launched a business development team to assist startups with marketing and operations.
  • Opened the Alexandria branch in AlBitach, specializing in real estate digital services.
  • Formed an in-house media production team, including photographers, videographers, and editors.